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Channel: Stokefire - Branding & Advertising
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Buying a bike because the brand just feels right...

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I've been researching bikes to use on my 15 mile round-trip commute.  My criteria? (None of which have anything to do with branding or naming so you can just skip ahead if you're only reading for that...)It can't be one of those ephemeral light-weight bikes that Lance uses in the ...

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