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Channel: Stokefire - Branding & Advertising
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Heavy Hitter Award - WEIGHT WATCHERS FOR MEN

FACT: 75% of annual weight gain occurs between Halloween and Valentine's Day.This was the sign I passed alongside the gym entrance last night. Thanks Washington Sports Club, I needed that extra kick....

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It's That (Recruitment) Time!

We're excited to offer a Graphic Design + Social Media/PR internship program!  If you're interested in applying, please visit our Facebook page (www.facebook.com/stokefire) for details.  Applications...

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A Day in the Life of 2 Stokefire Workers

Kaitlyn + LizWorkin' it Christmas Eve style...Stokefire employees are the most devoted Starbucks customers EVER. We dare you to challenge us. But if you do, you will fail. ...

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Clap It Up for Our New Linguist!

...No golf claps though, it's too soon (sorry Tiger).  On Monday, Katie McIntyre began her first week on Stokefire's verbal branding team.  And she's still here, so we'll take that as a good sign we...

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Seriously?

I thought this was a joke.  Evidently it is not. Somehow that makes it even more funny and tragic.  Click the link and read the details... Would you hire this team?If you would... then perhaps I'm not...

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Misconceptions, Passion, Alligator Pits... Discuss

(Warning... I'm running on little sleep and lots of coffee, so I may be a little off my game. That makes me even more dangerously passionate I suppose...)The most common misconception I find in...

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Baby Name Judgement: A %(*# Finding

For those of you that don't yet know, my wife and I are the proud parents of another wonderful baby boy. On 1/16/2010 Sarah brought seven pounds, six ounces of newly minted Linden into the world....

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iPad? No one has said it better than...

Mad TV ...

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We Are SO There.

Okay, maybe not quite yet, but in about a month we will be.WE ARE MOVING! Nothing drastic, mind you, at least in terms of distance.  We're moving about 15 blocks West on King Street to occupy a two...

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About Our Employees and Interns

As we are finishing unpacking in our new location at 1711-C King Street I am struck by the fact that the team working with me is comprised entirely of people whose first exposure to Stokefire was...

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Mostly Moved In.

More changes at Stokefire HQ!Our new head of operations - Kelly Eigler - started work this week and is already doing a great job of cracking the whip. And since most of the whip-cracks are sent in my...

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So You Think You Can Dance At Stokefire?

Well, we've got a former ballerina, a pop and locker, a tapper, a clogger, and an only-behind-closed-doors hip hopper at Stokefire HQ.  And just like the TV show, we're scouting for the best and the...

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Our Enemy? TBD.

Every great team needs an enemy.  (It must be true - I read it in a book.) Stokefire's enemy, however, has yet to make itself known. We've created some enemies along the way, but they were more...

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On Plug-n-Play Talent

I love the team we've pulled (and are pulling) together at Stokefire. Seriously.  I've found some of the very best talent around. A struggle we've had, however, is that what we do behind closed doors...

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Whoa! We're smart, but not that smart.

Sharon McLoone's great article about us (free but registration required) in the Washington Post last week was right on target on just about everything.  It was a great experience and she was able to...

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Our dollar menu is now available.

Okay, we admit one dollar will not get you much from our list of services, but we also won't send you running for the Pepto-Bismol either.  If you're interested in learning about our rate sheet for the...

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Buying a bike because the brand just feels right...

I've been researching bikes to use on my 15 mile round-trip commute.  My criteria? (None of which have anything to do with branding or naming so you can just skip ahead if you're only reading for...

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An Intern's Preface

"Hey intern Jonny!""It's Ji…""Sorry, my mistake Jenny, good morning and welcome aboard! Do me a favor and sort these pushpins by color and when you're done, sanitize the door knobs.  I'll let you call...

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Hello Stokefire!

When Tate and Katie came to speak on behalf of Stokefire at Georgetown University’s career center earlier this year, they immediately stood out. Their message was clear from the start: “We are...

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A Stokefire Internship

The process which turns an egg into a bird is one of infinite difficulty, yet surely an even harder task would be getting that lowly egg to fly.For me, internships should be about fulfilling that...

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