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Marketing – Paper, Ink & Integrity, Too!
Posted By: Isabella I am generally the one to answer the phone at the small-but-feisty Stokefire. The other day our account rep called from an office supply vendor. It didn’t go so well. As a...
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The Top 5 Reasons I Hate Your Damn List.
Posted by: Tate Linden Yep. I’ve had it. My incoming tweet-stream and my Google Reader are stuffed with “The Top Five Reasons To X” and “The Ten Must-Do Activities If You Want To Be Y”. They’re shared...
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Happenings in Advertising, Branding, and Design
1. A recent Levi’s ad has some what of a riot going on. So it get’s pulled? For just a flash of a riot scene? I don’t know about this one… View the Blog | View the Ad What do you think? (via PSFK)...
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All I Need To Know (About Branding) I Learned From Gandhi – Part 1
Posted by: Tate Linden (who is, incidentally, not pictured below.) Virtually everything I believe – inside and outside of branding- can be summed up in two quotes by Gandhi. Today I’ll focus on the...
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Design Math: Pop Quiz!
Posted by: Tate Linden Only one question: What do you get when you have to divide 21 UPPERCASE words across six fully justified lines of copy in a space roughly four times wider than it is tall? Is it:...
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Happenings in Advertising, Branding, and Design
1. WOW – It’s too bad the automatic laces don’t exist! Nike Auctions 1,500 Michael J. Fox ‘Back to the Future II’ Nike MAGs. (via Adweek) 2. Technology just keeps going and going and going! It’s...
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Defining Brand Strategy – with Gandhi?
Posted by: Tate Linden This post follows on my post from last week in which I introduced a basic brand philosophy, but neglected to define all the terms. Thanks to those of you who asked that I back up...
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What Makes People Want To Follow A Brand? An Infographic Explanatory Attempt
Posted by: Tate Linden According to Get Satisfaction if you’re following us it’s probably because of our special offers, an existing client relationship, our sparkling wit and humor, because your...
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Happenings in Advertising, Branding, and Design
1. It was a big thing on all of our minds this week and last week. Here’s a great way to remember the good times: Twin Tower Cameos (via The Inspiration Room) 2. It’s been a long time since the side...
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LEGO’s Beautiful Failure
Posted by: Tate Linden “When people look at LEGO, they see an innovative company; they’ve come to expect great things from it. So when LEGO put out its first official iPhone application, and people get...
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EVENT: “Branding? Meet Gandhi.” with Tate Linden
Be a part of Tate’s first-ever public discussion on the topic of kickass Gandhian brands. One day you might even tell your grand-kids you were there. (Note: said telling is far more likely to occur...
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Happenings in Advertising, Branding, and Design
1. Oh Netflix – What are you doing to us! Netflix’s Attempt at ‘Transparency’ Angers Consumers, Hurts Brand. Take a look at their new name and logo. (via Ad Age) (via Brand New) 2. OXY had a design...
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Our PCA Work Named “Best Overall” by Construction Industry
Yep. The Portland Cement Association received top honors in the industry for our strategic and creative work on their Hey Asphalt campaign that included the advertisement above amongst other elements...
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TrueTwit, Extortion & Other Synonyms
Posted by: Tate Linden Getting those annoying TrueTwit validation messages from people you follow on Twitter? So am I. And I’m not happy about it. Read on to learn how TrueTwit’s leaders have...
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A Concrete Win for PCA and Stokefire Branding & Advertising Agency
Sorry to all for not posting this great Portland Cement Association PR on our site earlier. Was a bit of a flurry yesterday. Here’s the official release: A Concrete Win for PCA and Stokefire Branding...
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Learning the Lingo While Teaching
Posted By: Tate Linden Quick update! Last week I spoke to a great group of coaches and organizational developers about my developing book applying Gandhi’s wisdom to branding. His quote, “Happiness is...
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This month’s happenings at Stokefire Headquarters
September – October 2011 You’re probably wondering – what happened to the weekly happenings? Well here’s the simple answer – we’re busy, VERY busy. We know – the economy sucks, so what could we...
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The Billion Dollar Logo Headscratcher
The Intercontinental Exchange, or ICE for short, is a billion dollar organization with a strong reputation in global financial markets. Strong enough, evidently, to have never received any easily found...
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DARPA Wins Logo Award, Stealthily
We just learned that our DARPA logo work received an Honorable Mention from the MarCom Awards. We’re surprised and honored by the recognition. We figured that without seeing the logo in action (e.g.,...
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Stokefire Welcomes… Truth.
Woe betide anyone visiting Stokefire HQ on a day (like today) that there’s client-involved brainstorming to be had. If you do our boss may also betide you a bunch of cheap beer and takeout food. You’ve...
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